Advertising

Acorn Pixel Media has developed key partnerships with the top players in the ad network, portal, and publisher worlds to be able to accommodate your campaign objectives regardless of what they may be. By combining the power, reach, and advanced targeting options available across the industry, we can help you limit your resource exposure while helping you to achieve your ever-evolving campaign objectives in a cost-effective and safe manner. Advertisers spend countless resources trying to identify best practice partners only to find that those partners will not evolve with their business objectives over time, essentially sending them back to square one.

Key Highlights from our network

Nearly 125 million unique users (18+)

80% reach
Acceptance of all RM formats and a range of creative size options
CPM, CPC, CPL, and CPA pricing format

Methodology

Those targeting methodologies include:

Behavioral, Contextual, Geographic, Demographic, Retargeting

To help ensure the highest level of efficiency, Acorn Pixel Media utilises a bid model for the acquisition of that ad space.

This allows us to gain broader reach across a variety of premium publishers, ensuring we capture your target audience in the right environment at the right time. Acorn Pixel builds digital advertising solutions for advertisers looking to raise brand awareness as well as drive direct response. We offer a suite of targeting capabilities and ad formats across devices to drive customers from awareness through the purchase cycle to acquisition. We are able to serve the right ads to the right people at the right time across devices.

Quality Matters

As affiliate marketing organisations infiltrated the UK and European digital media landscape, so with it came a high degree of fraudulent activity that ultimately created significant waste for advertisers.

Running on low cost and low quality sites can damage a brands image. However, it is these same low quality sites that drive high CTRs which brings to question the quality of the traffic.

Acorn Pixel Media focuses on serving on only quality publishers to drive engagement and conversions, rather than looking at archaic forms of measurement such as cost per click.

Re-targeting

Site Based Retargeting: Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

Acorn Pixel Media can provide you with a tracking tag that you can place on one or multiple pages of your website. This tracking tag is a javascript code snippet that you add just before the tag on every page of your web site. Once added, the tracking tag places an anonymous cookie in the browser of every person who visits your site.

Your visitors click, return, and convert. You get more sales.

Once our platform has seen one of your visitors and shown them your ad, the user may click on it and return to your site. Traditional online banner ads have a click through rate (CTR) of about 0.1%. This means that one out of every thousand times your ad is shown, someone clicks on it.

With retargeting campaigns, because we're reaching people who have already shown a prior interest in your offering or product, the ads get clicked on 200-400% more often. The remarkable performance of retargeting campaigns is why anyone and everyone doing business on the web should be doing it. No matter how memorable or interesting your business, most people who visit your site are going to leave without signing up, buying, or contacting you. Retargeting keeps your brand in front of them after they leave giving you second, third, even fourth chance to bring them back to convert.

Look-A-Like Modeling

We classify look-A-Like Modeling as a Re-Targeting strategy since it falls under the same processes. If you aren't familiar with look-a-like modeling - it's a pretty simple to understand process backed up by rocket science (or something close to that!).

In short, look-a-like modeling takes the consumers that have already visited your site, and builds a profile around who they are and what they do online - then finds similar people to those people that fit the profile. It is a type of behavioral targeting matched with re-targeting. The idea is that consumers of certain products or services have certain things that create who they are - a profile that is unique to that brand, service, or product.

Search Retargeting

Search retargeting enables you to target ads based on search behavior. Show ads only to people who are looking for information on your company, your competitors, or your products or services.

Mobile

Let Acorn Pixel Media get your brand on mobile phones, iPads, and tablets and reach people while they're on the go or on the road, no matter where they are.

Let's tap into the vast knowledge of wireless carriers and access the most intimate local information available.

Then let's use this information to know when one market is more responsive, when one campaign is more effective, when one customer is closer to purchase.

Digital media isn't just on the desktop anymore. These days, many businesses are using sophisticated technologies to find and target customers on their mobile devices and tablets.

Acorn Pixel has mobile display and video covered. We can help you build a mobile strategy that does everything from simple promotional ads to location-based promotions.

If it sounds confusing, don't worry, we are here to assist. We are well versed in all things digital and can help you figure out what you should be investing your time and money in.

Video Advertising Solutions

Video advertising is one of the fastest growing marketing opportunities online today. It is also one of the more promising formats available.

Consumer attention is becoming ever more fragmented as the proliferation of connected devices grows at incredibly high rates. It is imperative for marketers to capture their target audience whenever and wherever they are.

Bridging the trusted and highly effective world of television advertising, digital video is a critical element of any fully rounded marketing plan.

Acorn Pixel Media brings a wealth of experience in the video advertising space and can help you to put the right strategies in place to effectively extend your television marketing efforts into the online world.

Reach audiences across web, mobile and connected TV with the largest independent video advertising platform Acorn Pixel Media helps brands navigate the changing video viewerscape and build strong engagement by connecting with audiences anytime, anywhere - across the four screens used by people in their everyday lives.

Access to billions of monthly impressions across the four screens on 15,000 mobile apps and websites

Bahaviorial

Relevancy is key when marketing to consumers whose attention is constantly being flooded with messaging from a variety of sources.

To truly capture your targets attention and drive them towards your end goal, you need to separate yourself from the clutter.

Behavioral targeting allows us to capture a users' interest over time and then serve them relevant messaging when they are most likely to engage or convert.

As a critical element in any highly effective marketing plan, Acorn Pixel Media can help you create more productive media strategies as we utilise behavioral targeting methodologies to help drive results.